Ex-millionaire sells his body

A Chinese ex-millionaire is selling off parts of his body as advertising space.

Chinese ex-millionaire Che Hongwei is selling off parts of his body as advertising space /Photocome

Che Hongwei, 37, from Dunhua, is displaying adverts written all over his face and upper body.

He has 'Big Lazy Bug' - the Chinese equivalent of 'Lazybones' - written across his face.

Two years of gambling were enough to wipe out the former millionaire's fortune and reduce him to bankruptcy.

But his new way of making money is not an attempt to rebuild his wealth.

Che says all of the money he makes from advertising will go to help pay teachers in poor rural areas.